Idac

How to Launch a New Product in India: Why Brands Choose Trade Expos Over Digital Launches

how to launch new product in india

Launching a new product in India requires more than an attractive campaign or a well-designed website. Brands need to reach the right audience, demonstrate product value, build trust, and create opportunities for meaningful business conversations. While digital launches help generate awareness, trade exhibitions offer something equally important: direct engagement with potential buyers, industry professionals, and […]

IDAC

Mumbai Expo
4 – 6

MARCH 2027

Delhi Expo
14 – 16
JANUARY 2027

SUMMIT

JAIPUR

29th May 2026
Jaipur Marriott Hotel

Chandigarh

12th June 2026
JW Marriott

Ahmedabad

26th June 2026
Taj Skyline

Indore

10th July 2026
Sheraton Grand Palace

pune

30th July 2026
The Ritz-Carlton

Hyderabad

16th October 2026
ITC Kohenur

DUBAI

11th December 2026
Dusit Thani

iLounge, designed by architect Khozema Chitalwala for iDAC, is an exclusive, invite-only
space crafted for distinguished guests. This finely curated lounge offers a sophisticated
setting to connect and experience the transformative essence of exceptional design.

Delhi Expo
14 – 16
JANUARY 2027
iDAC SUMMIT